Unlimited lives come to Candy Crush

Candy Crush Saga is a game developed by the British company King Digital Entertaiment Plc. Originally, it emerged as a Facebook application and gradually gained fame due to its attractive game system. As time passed and, after the resounding success it had, King decided to adapt this game to the different operating systems on the market: Android, iOS and Windows Phone.
Currently, this game is one of the most downloaded in the world and boasts a very high profitability. For example, in the Play Store, Candy Crush Saga has been downloaded over a billion times.
King, being aware of the difficult situation that the coronavirus crisis has caused, has wanted to send a bit of joy among his players, offering them lives in Candy Crush Saga to make the long hours of confinement that users face more bearable.
Although we are at a time when, thanks to the use of various technological devices, our existence and our day-to-day life become more bearable, we must bear in mind that, for some experts, it is advisable to leave, proportionally, aside the technology to do other activities that also favor entertainment such as, for example, reading, music or physical activities. Despite this, the king of entertainment for users of different generations is still Candy Crush. The game, which was born from the "right rib" of Facebook, manages to entertain millions of people around the world every day thanks to its system, which consists, fundamentally, of breaking candy to get points.

A joy for the players

Due to the crisis we are currently experiencing, several gaming and mobile application companies have launched a wave of promotions. Therefore, they have decided to offer users, completely free of charge, a large number of those services that were previously paid. In this way, players have a wide range of possibilities for their entertainment.
There are also news in Candy Crush Saga. The company announced unlimited lives among all its players. Thanks to this decision, users who have serious difficulties to pass a certain level will be able to continue striving to achieve their purpose without worrying about running out of lives.
King is offering this news regarding lives gradually, although this option is reaching, in the first place, those players who most often use the application. The company has already announced that this service is limited and that, after an update, the counter will appear in the application indicating the remaining days of this free promotion.
With the inclusion of unlimited lives in Candy Crush Saga, the timers that indicate the time to wait until getting a new life, if the user loses several times, disappear for a certain time.
Without this novelty and in the usual way, the player had to wait up to two and a half hours to get to fill the life meter and be able to advance in the game. In addition, there was a different option for those users who did not want to wait the estimated time. It consisted of acquiring more lives through micro-payments in the application and using a credit card or Paypal.
Of course King has already communicated to users that, once this promotion ends, they will have to return to the traditional method of play, which includes, among other things, timers, promotional announcements, among others. Remember that Candy Crush Saga also has the option of getting extra lives by sending friend requests to our Facebook contacts.

Candy Crush Saga and his support for the WHO

King wanted to send a message of support through his Candy Crush Saga game. To communicate his novelty of unlimited lives to the world, he launched a message within the application along with the hashtag #PlayApartTogether, "Play Separated Together". The purpose of this was to make users aware of the importance of following the health recommendations issued by the World Health Organization and the essentials of staying home to promote the eradication of Covid-19. It is therefore a message full of conscience, but also of empathy and solidarity.