Spotify supports social groups

Commitment to social claims is not an easy thing to develop and sustain. Political tensions can generate differences and conflicts between different sectors of society. Many times companies try to avoid taking a position regarding minority group claims and thus avoid conflicts that could alter their earnings. It is part of a business strategy.
But there are also times when a good part of society says enough is enough and decides to protest against injustices, mistreatment or differences towards certain groups of people, which leads some companies to not want to evade reality and join in supporting what they consider a valid claim.
The Spotify news from the last month shows us that the Swedish firm is not indifferent to what happens every day and decides to actively support situations and social conflicts that fight for a more just and equal world.

Black out tuesday

The murder of George Floyd in the United States sparked a series of major protests against the historic violence suffered by the African American population in the country of North America. The most important streaming music broadcast app decided to echo the claims and that is why Spotify acted against racism, injustice and inequity.
The program communicated on its official site that it would carry out what it called Black Out Tuesday. During June 2, Spotify's design, interface, and content was modified to support the fight for African American rights in the United States but also to eradicate racism in general.
Spotify shared a list of songs by the name of Black Lives Matter (the main motto of the protests in the United States) which were related to the theme. Among the selection of themes were productions by Kendric Lamar, Gary Clark Jr, John Legend, Stevie Wonder and James Brown. An 8-minute, 46-second silence file was shared on the list, representing the time it took Floyd to lose his air and die as a result of police Derek Chauvin's violence.
Another step taken was to set up an all-black logo on the most prominent daily playlists and podcasts. In addition Spotify announced that the next episode of the podcast The Window will be dedicated to the problems that the African-American community is going through in the United States.
In the information disclosed on the official site, the firm maintained that:

“Now is not a time for silence, and Spotify is with the black community. As our support continues to evolve, we hope that these initial steps and actions will help drive these conversations, foster deeper partnerships, and lead to positive and lasting change. ”

Support for the LGBTQIA + community

The latest news about Spotify, in addition to its support for the fight against racism, bring us that the Swedish firm will develop special activities around the celebration of the pride of the LGBTQIA + community.
As reported on the official website, given the impossibility of filling the streets with color and demonstrations due to the current situation as a result of measures to protect the population from the coronavirus, the platform will take action in its program to celebrate the pride of the LGBTQIA + community.
The marketing campaign will be called Unlike Any Other and the goal is to connect creators of the LGBTQIA + community with the rest of the listeners. There will be musical artists as podcast producers.
Spotify will have a special section for this content that can be identified through the movement's flag and there will be special playlists, celebrity podcasts and interactive cards to share with other users and make the action a community event.

It is important that such prominent and popular companies collaborate to achieve a fairer and more equitable world. Although each firm can take the path they want, the news about Spotify and its support for both the cause of racism and the LGBTQIA + community is very relevant because the Swedish application has a lot of reach for a large number of people who can collaborate with make our world a better place.