Instagram updates and redesigns IGTV

IGTV is an Instagram extension, it can be found on Android devices or in the apple store, although its download is not necessary since to view its content it can be done from the Instagram application itself.

Created in 2018, it has an approach for creators of popular content and give a personalized experience of videos in profiles.

Promising to be competition for YouTube, IGTV did not exceed expectations in its beginnings. With a figure of one billion users, just seven million used its features.
These data have led to certain modifications being made within the application to increase its use, which have been visible, increasing its use by 70% in the last month.

Changes from IGTV:

The changes they have made within the IGTV Instagram extension have been mainly for the purpose of making the experience more enjoyable for the user, with the possibility of having more content of interest at their disposal.

• One of the main changes and the most colorful have been, has been that from now on the videos can be viewed from the Instagram website, being more pleasant to view long-lasting broadcasts being able to play them on devices with larger screens.
• Improvements in the Explore menu, now you can access IGTV content from this "tab" within the menu. Showing the most relevant content and the possibility of searching for the username in order to be able to upload the content that has been uploaded to IGTV.
  
  
• IGTV will begin to be the place where the content of the broadcasts can be hosted. In this way the content will not be removed after 24 hours.
• This content may be transferred to the IGTV channel, with the possibility of replaying this content, although this option does not allow some of the functionalities of the stickers or questions and answers, but they would only be disabled from broadcasting within IGTV.
• When you share IGTV content in Stories, a static image will no longer be shown, but the first 15 seconds of the video will be shown. A link will appear that will allow you to connect directly to the IGTV of the video.
• IGTV content can be shared on the Instagram Feed. In this way showing the followers 1 minute content in the Feed with the possibility of accessing the IGTV channel easily to access the complete reproduction without the limit.
   

Possibility of monetization on IGTV:

 Already in the early days of the creation of IGTV they discussed the possibility of creating some monetization for content creators.

At the moment the first developments are being made, but what the creators of Instagram IGTV really intend to promote is the creation of content and create a better offer for all users of the application.

There is still no exact date when the monetization will start within the application, but it is true that when they have already announced that the possibility will exist, it is very close to being carried out.

Instagram has confirmed the addition to its team of a large selection of content creators, to work on in-stream ad tests for the IGTV video platform.

Although the requirements that IGTV will request to be able to monetize user accounts have not yet been published, it is speculated that they will be similar requirements to those of Facebook.
Some of the requirements that Facebook sets are a minimum of 10,000 followers and 30,000 visits lasting more than one minute. In this way it allows to monetize the videos, giving its creators 55% of profits for including advertising in the videos.

Although it is the monetization model of YouTube which is a reference for social networks and platforms since it is one of those that has been working for the most years and the one that generates the most content in videos.

The requirements that YouTube sets to have them in reference are 1,000 subscribers and a minimum of 4,000 hours of viewing the profile videos in a year. YouTube pays 55% of the billing to affiliated youtubers.

Instagram generated a total of $ 20 billion in 2019 from advertising revenue of which it has not yet distributed. It is already true that sponsored influencers are paid directly by brands, thus obtaining some benefit.