Facebook launches new gaming application

On April 20, 2020, a big news came on Facebook when the social media giant launched Facebook Gaming: Watch, Play, and Connect. The software has been in trial mode since 2018. It is an application that will please Android users first, while iOS fans will have to wait for the approval of the project.
Facebook Gaming can be downloaded from the Google Play Store platform. From Facebook, the project seeks a greater presence in the field of video games and the live streaming of gamers, which means live transmission to viewers from the player's screen.
Due to strong competition, they have to do with Twitch and YouTube Gaming which are the platforms that dominate the field. Twitch users spend almost 3 hours on the platform and their age is approximately 21 years. Therefore, Facebook must provide at least the same quality of service in order to establish itself as a serious contender in this difficult task.

Facebook and video games

Facebook has several hit games under its belt like FarmVille or Words With Friends, but those titles are 10 years old and have lost popularity. As time went by as the most important social network lost ground in terms of videogames, Twitch and YouTube Gaming achieved a large number of users and implemented strategies that gave them results to improve the experience of the players.

With its new dedicated gaming app, Facebook hopes to win the interest of casual gamers with no-compromise games, but they definitely need to grab the attention of bigger title gamers, for whom they have to put forth more effort. The point is, those who enjoy online streaming are fanatics of more complex and more developed games. In summary, the task is complicated since most Facebook users are more used to light games. Naturally, this can be changed by creating a complete, high-quality experience through new products.

The video game industry has long been the focus of giants like Google, Amazon, and Microsoft. People known in the environment as Ninja receive several tens of millions of dollars to delight the audience with their performances. Ninja has a base of approximately 10 million followers worldwide. This strategy and approach seemed to escape Facebook and they were unable to take advantage of this type of marketing in time.

The Go Live function

Facebook's new strategy around video games brings the Go Live feature. This service will offer players a very simple and easy to use system interface. With just a few clicks, the game will be saved. Potentially, this can appeal to many novice players, even those who are a bit more ambitious and looking to become the next star in the gaming world. In this way, Facebook will be able to retain its audience that it already has, but to achieve more followers, they will have to do their best.
Facebook is a huge community. With more than 2.5 billion users and a large database containing information about them, a very good strategy can be developed to satisfy their interests. This allows them to develop an individual approach for each user based on their tastes, behaviors and customs. If a specialized collection of interesting materials is selected for each user, this will lead to long-term interest and experience.

Facebook's business has always focused on deepening the tastes of its users by offering them relevant information on topics that already interest them. Another aspect to take into account the interest of the social network in the video game market is the fact that in 2014 they bought Oculus VR. The decision reflects a future-oriented interest with the expectation of a virtual reality boom.

The latest news about Facebook and its interest in the world of streaming and gamers demonstrate how the video game industry is of great interest for the amount of money and people they contain.