Roblox acts against the coronavirus

One of the video games that has given the most talk since 2019 due to the growing expansion in its universe of users has been Roblox. The Roblox news has focused mainly on highlighting the number of people who have downloaded the program in the recent past which has lifted the long list of players to 100 million per month.
The game created by David Baszucki in 2003 focuses primarily on collaboration and world creation between users. At the same time, it introduces the novelty that players who are creators (many of them web developers) can market their own creations of suits, objects and virtual worlds through the in-game currency called Robux.
Given the popularity of the virtual platform, the creators are well aware that the Roblox news can impact a large number of people (and attract substantial sums of money). In the context of the global crisis that sparked the expansion of covid-19 both socially and economically, the company in charge of the popular multiplayer platform decided to take action and get involved in the fight against the virus.
On the one hand, until June 30 or until sales of $1 million are reached, limited edition items will be available to donate among the companies No Kid Hungy, UNICEF USA and code.org, while on the other, Roblox She became involved as one of the platforms that broadcast the live concert "One World: Toghether At Home".

In search of the 2 million dollars

From the official site came the news that Roblox would include new objects in order to raise funds to collaborate in the situation caused by the coronavirus. From the company they stated that we are in uncertain times that lead us to face a new scenario and that they have noticed how many people turned to communication through technology, which includes their Roblox game. With the closing of schools, the interruption of jobs and the problems related to hunger and poverty, the American company decides to ally itself with the organizations No Kid Hungry, UNICEF USA and code.org with solidarity as the spirit of the union.
The aim is that through the sale of the limited edition objects, $1 million will be raised, to which the company will add another million disbursed on its part to allocate to the purchase of essential materials such as soap, medicines and protective equipment for health personnel.
Players will be able to choose which organization to allocate the money they spend with the purchase of each item (each company has 3 unique items assigned to it) and Roblox will automatically mirror the same amount. Being 2 million the maximum limit, 1 provided by users and the other by the company.
Items cost the same for each organization, 25, 75, and 150 Robux. They are thematic elements related to companies. For No Kid Hungry there are green apple headphones, cookie ears or burger bunsie. Related to UNICEF USA it is possible to find heart face mask, thank you balloons or a real life hero cape. Attached to code.org are a coder mask, book of coded lore, and a blue motherboard sword.

The first measure

Before proposing to raise funds through the sale of limited edition items, Roblox was part of the organization “One World: Together At Home”. The concert that was held on Saturday, April 18 was broadcast through a virtual stage within the game and the summary that was made the following Sunday was even repeated.
The virtual music event was proposed by the organization Global Citizen and the collaboration of Lady Gaga. It had the participation of the main figures of music worldwide such as The Rolling Stones, Paul McCartney, Elton John, Billie Eilish and Taylor Swift. The conduction was in charge of Jimmy Fallon, Jimmy Kimmel and Stephen Colbert. It was broadcast by the main social networks, platforms and television signals in the United States.

With community and innovation among users as core values ​​of the company. These news from Roblox in relation to the coronavirus demonstrate that the union of different sectors of society is necessary to manage to go through the situation that changed the world in 2020.