One of the most downloaded apps on the Google Play Store since its appearance in 2012. With many followers, why is it so popular? What is your secret to success?
It is not easy to explain why a product may or may not be a sales event. Much less can it be predicted whether a creation will gain public approval and whether it can also last over time. There is the possibility of conducting research, market studies or analyzing previous products that have had good commercial experiences in the past, but nothing works as a total guarantee of success.
In 2012 an application appeared that would achieve what for many is a difficult goal to achieve. Not only would it be one of the most downloaded video games for mobile phones, but its permanence among the most popular titles would continue to this day. We refer to the friendly, endearing, and above all simple, Pou.
The latest news about Pou remains the same that has surrounded the game since its inception. It is information that speaks of numbers that explain a massive phenomenon. The creation of Paul Salameh is an icon of mobile phone electronic games and disputes the popularity of the creations of the most powerful studios.
Eight years have passed since the most famous virtual pet of mobile video games appeared. Today the news about Pou is that the cute character that looks like a triangular potato with eyes and mouth belongs to the select group of the most downloaded applications in the history of the Google Play Store.
According to the categories that the Google virtual store offers on Android Systems, more than 500 million people managed to download Pou. The game that aims to care for and personalize our Pou has an average rating of 4.3 stars after the evaluation of more than 11 million players.
In 2012 when it came out, the title quickly escalated to the Top Five most installed apps with 5 million players. In 2017, the position he held was number eleven and in November 2019, after the analysis of several sites dedicated to analyzing application performance data on mobile phones, the endearing character of Salameh ranked among the most downloaded titles in history. For example, The Tool's evaluation ranks fourth with 692,163,902 downloads. The three products that surpass it are My Talking Tom, Candy Crush Saga and, the most installed video game in history until 2019 according to the report, Subway Surfers with more than a billion users who have it on their devices.
Download Pou was for many to transfer the love they give their pets in their homes to the virtual world. The main idea of the game developed by Zakeh is to take care of our Pou.
The main character in the title is a fun drawing that looks like a potato. We get our Pou from a young age and it will grow as we pass the level. We have to take care of it with baths to sanitize it, food so that it is not hungry and games in order to entertain it.
The accessories and food are purchased with coins that are obtained in the mini-games that are within the application. The main characteristic of these is that they are simple entertainments, without complex rules and that it becomes difficult to stop playing them.
The options within the title are the bathroom, the kitchen, the laboratory (where we will improve the qualities of the character), the playroom, the bedroom, the living room and the patio.
When analyzing how many people play Pou and the success that the application created by Paul Salameh has had since 2012, we find a good example that popularity does not come just for developing a complex product or with a large production.
One of the news about Pou when it came out in 2012 was that his fury was reminiscent of the one generated by Japanese toys known as Tamagotchi in the 1990s. The Japanese product had more or less the same goal as raising a virtual pet. Appealing to the love that users have to care for another and the challenge of developing a character can be an element that serves to achieve popularity among players. Pou is a simple proposal that resists the passage of time with an idea based on care and love for a pet.