Important donation from the creators Pet Rescue

The last month was shaken by the events that sparked the murder of the African American citizen George Floyd at the hands of the Minneapolis police in the United States. Crime rekindled a problem that had no solution for many years and is the systematic discrimination suffered by people of color in the United States. As a result of the event, massive demonstrations, protests and public statements by important companies and public figures were generated to condemn racist and discriminatory acts, not only in the United States but throughout the world.
The latest news about the popular game Pet Rescue brings us that those responsible for the application that has more than one hundred million downloads in the Android Google Play Store made a donation totaling $ 4 million. The sum went to an entity that collaborates with the education of the African American community.

Official information

Since 2016 Pet Rescue has been owned by one of the most important companies in the world of video games, in that year Activision Blizzard bought the King studio (which in addition to Pet Rescue created Candy Crush Saga and Farm Heroes Super Saga among other successes).
It was through its primary responsibility that Pet Rescue demonstrated its support for the fight against racism. On June 12, on the official King Games Twitter account (@King_Games), an official statement from Activision Blizzard was published expressing support for the cause that was spread with the slogan of Black Lives Matter and reported on the significant donation to the United Negro College Fund.

In search of opportunities

The news about Pet Rescue and the money he decided to donate his responsible firm, highlights that the amount that was raised was four million dollars. The total was obtained between Activision Blizzard employees, company donations and a million dollars from the personal account of CEO Bobby Kotick (who, apart from this action, is involved in a possible act of corruption surrounding the profits of the company in recent years).
In the words they decided to share from Activision Blizzard, they stated that the measure is based on the firm's values ​​of excellence and inclusion. They also added that they are proud to dedicate efforts to support access to education and opportunities by giving money to the United Negro College Fund.
The beneficiary entity was born in 1944 and is a non-profit organization. According to their website, they have already raised 5 billion dollars and have helped more than 500,000 students in the African American community throughout their history. They not only collaborate in entering the university but also accompany young people throughout the educational process. The three ways the United Negro College Fund claims to help are through scholarships, financial support to universities, and as a national consultant and reference on the subject.

The support of Pet Rescue, through its managers, to the cause around the motto Black Lives Matter is another demonstration of the strength of the claim that led large companies to take a clear position in favor of inclusion and respect .