The UN with Minecraft against the coronavirus

We are facing a year that will be impossible to forget. From the emergence of the virus known as coronavirus or Covid-19 in late December until today our lives have changed. In a stepwise manner, each country throughout the world, both in the East and the West, has taken measures to counter the spread of the disease. The most resounding and impactful directives were those that have confined people to having to stay inside the homes, without being able to go out and spend a lot of hours inside the houses.
But there was a group that was not so affected by the fact of having to stay in the homes since they used to do it before the extraordinary situation created by the virus and they are known as gamers. They have no problem entertaining themselves while playing great titles like Minecraft, the protagonist of our news today.
The historical game that was born in 2009, which does not go out of style and is the star of innovation and creation in the hands of the players, has announced through its blog that it is launching a campaign with the United Nations Development Program ( UNDP). The division has been part of the United Nations (UN) since 1949 and is dedicated to improving the development of countries with activities related to fighting poverty, promoting sustainable development and working to overcome crises and conflicts.

#TomorrowTogether

For a tomorrow together is the slogan with which the Swedish company Mojang, in charge of Minecraft, enlists to collaborate with the advance of the disease. Through a statement on the official site, they maintained that knowing the extraordinary situation in which we find ourselves, where we may feel strange or afraid, there are still rays of hope before the union of people, social organizations and companies.
From those responsible for Minecraft recognized that even staying inside the home is a great collaboration for society in containing the situation of the Covid-19. In the weeks to come, the company will dedicate space on its communication channels to notices related to crisis prevention measures issued by the World Health Organization (WHO).
In a sympathetic allusion to the popular Creepers, the iconic creature from the saga that in a normal game is dedicated to attacking the user, at the time of title the statement the company warned players not to be scared if they found a Creeper granting tips and warnings about health. These indications are those already issued by governments that refer to constant hand washing, maintaining personal hygiene and social distancing.
However, Mojang warns that in the game the Creepers will continue to behave in the same way but that they will be used as an image in communication campaigns.

Video games against coronavirus

As it is one of the most popular industries on the planet, several companies and companies in the sector have contributed to the cause of disease prevention. For example Epic Games offered discounts on important titles such as Borderlands 3 or Red Dead Redemption 2, Xbox One published popular games at prices that start at € 7.49, meanwhile PS4 did the same and also released until May the famous Uncharted: The Nathan Drake Collection and Journey while Google Stadia's cloud gaming platform offered a two-month free trial.
In addition to considering the penetration of the video game industry, it should be mentioned that the sector also manages to reach a younger and younger audience that perhaps does not consume news in the traditional way. Having the attention of children can be used to teach and transmit educational or preventive content in a didactic way. To that end, the collaboration between Minecraft and UNDP is celebrated.

The extraordinary situation generated by the coronavirus can bring attitudes and situations of hope as outlined in the Mojang statement. The news of Minecraft in collaboration with the WHO and the UN is a good deed and worth celebrating at a time when everyone's collaboration is needed.