Call of Duty doesn't age, it just grows

The video game market is a highly competitive terrain that moves a large number of players and money. Over the years, titles have been seen that become very successful for a season but then are lost among the large number of news that come out month by month. There are not so many studies and companies that manage to establish a brand, a name or a type of game that everyone wants to imitate and persist through the years.
Since 2005, Activision has successfully installed and maintained the Call of Duty first person shooter war game at the highest sales and collection levels. The stories of the different releases started with plots that were from past wars (World War II for example) and then products with adventures in space and the future were also added. A zombie mode was even added in 2008 which was a huge success.
Fifteen years later, Activision Blizzard, the US company based in California, shows that the popular franchise of the shooter genre is more current than ever. The information arises from the dissemination of the latest news about Call of Duty provided by the first business report of the video game company in 2020.

Encouraging numbers

On May 5, 2020, the company Activision Blizzard published in its official website the financial results for the first quarter so far this year. In addition to being the managers of Call of Duty, the American company has in its catalog Crash Bandicoot, Candy Crush, Overwatch, Hearthstone and World of Warcraft. However, of all these powerful titles, the most influential is the first-person shooter, which with its latest releases such as Black Ops 4, Modern Warfare, Warzone and Call of Duty Mobile, obtained very high figures in terms of users and revenue.
The new title of the Battle Royale style Call of Duty: Warzone that appeared in March 2020 reached 60 million users, Call of Duty: Modern Warfare, the title produced by Infinity Ward, is the best-selling game with the highest number of users of the entire saga. In addition, the latest launch of the franchise was the best-selling product in its release compared to previous ones and remains active after receiving a last major update in April 2020.
The version of Call of Duty Mobile, as reported by Activision Blizzard in the official report, is kept up-to-date with all kinds of events, new content and features. The application has more than 100 million downloads.
The news about Call of Duty and the successes of its products on the market are not new. When Activision released the production of Treyarch Call of Duty: Black Ops 4, the game was the best-selling in 2018 in the United States with a revenue of its first weekend of $ 500 million.

The Warzone phenomenon

In recent years, the Battle Royale type genre has exploded in popularity in the video game industry. Releases like PlayerUnknown's Battlegrounds, Fortnite or Apex Legends recorded millions in sales and users. These three products had something in common that the largest Activision franchise did not have, they were free to download. Although the inclusion of the Battle Royale game mode was made in 2018 in Black Ops 4, it was not until March of this year that important news about Call of Duty would arrive.
Shooter fans starting in 2005 could download and access Call of Duty: Warzone, the Battle Royale-type option found in the latest 2019 release, Modern Warfare, for free.
The novelty was a complete success and the decision was very good when you consider that as Activision reports in the 2020 quarterly report, the players since the launch of Call of Duty Warzone are more than 60 million. In addition, the income from payments made within the Activision titles is $ 956 million where the main title is the new Battle Royale.

Staying among the most important brands of companies dedicated to the creation of video games is a very big challenge. One of the characteristics that you have to have is innovation. Reviewing the latest news about Call of Duty and the economic importance of the decision to launch Warzone for free in March 2020, they show one of the reasons why Call of Duty has been an undisputed brand for more than 15 years in the field of games.